What's in a name?
More name changes this week than at a Vegas wedding chapel going-out-of-business sale. First, $165 mil in quarterly revenue earner "Vivendi Universal Games" became $165 mil in quarterly revenue earner "Vivendi Games" (they own Blizzard Entertainment, which, statistically speaking, all of you are subscribers of), now NCSoft's new internally developed MMO Aion became Aion: Tower of Eternity, cluing us in on one of the game's prevailing... landmarks.