Posted Wed, Jul 18, 2012 by Martuk
"It's 70 per cent of the audience. Free-to-play on PlayStation 3 is huge," he said. "In fact, right now, it's us with DCUO and Free Realms and our friends at CCP with Dust 514 that are going to prove that this market really works.
Smedley went on to discuss how easy the free-to-play model is for console players given that many of them keep their credit card information stored for purchases on the console’s store. He also discussed how SOE tracks other rival games to help measure their own success. Know thy enemy, right?
You can read more from Smedley over at GamesIndustry.biz.