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SOE Rebrands Fan Faire, Sets Date for Next Event

Posted Mon, Mar 26, 2012 by Martuk

Sony Online Entertainment has rebranded its annual SOE Fan Faire event. The event, now known as SOE Live, will take place at Bally's in Las Vegas from October 18-21, 2012. The reason behind the name change is meant to reflect “a deeper meaning” behind the event that will include news and details about SOE titles like the DC Universe Online, EverQuest saga, PlanetSide 2, Vanguard: Saga of Heroes and others.

The event will play host to developer panel discussions, game-themed events and more. Visit the new SOE Live website to learn more.


SONY ONLINE ENTERTAINMENT ANNOUNCES SOE LIVE 

Annual Event Connects Fans with the People Behind the Games this October

SAN DIEGO - March 26, 2012 - Sony Online Entertainment LLC (SOE) today announced that its annual fan event will now be called SOE LIVE and will take place at Bally's in Las Vegas, October 18-21, 2012. An annual SOE-sponsored event, SOE Live is set to be the ultimate gathering for the SOE community, and provides players an opportunity to celebrate their favorite games across SOE's portfolio of titles, including: DC Universe Online, EverQuest®, EverQuest II, Free Realms®, Magic: The Gathering - Tactics®, PlanetSide® 2, Star Wars®: Clone Wars Adventures™ and Vanguard: Saga of Heroes®.

"The 'SOE Live' name change represents a deeper meaning behind our annual event," said Laura Naviaux, Senior Vice President of Marketing and Sales, Sony Online Entertainment. "As our game portfolio continues to expand, we wanted to better represent our diverse player base and games, including the newest additions to the SOE family, with DC Universe Online, Free Realms, Star Wars: Clone Wars Adventures, and the highly anticipated PlanetSide 2. Previous event attendees can rest assured that we are not removing any of our established activities in order to accommodate the new players; rather, they can expect even more to make this the ultimate SOE fan experience."

SOE Live reflects the belief that all SOE players are part of one extended family and presents an opportunity for fans of all ages to meet the talented people behind some of the online world's most successful games. In addition to a slew of social events, SOE will host developer panel discussions and game-themed live events, giving attendees a chance to voice their opinions of current and upcoming game content. SOE Live will also feature exclusive access to new announcements and beta programs, tournaments, premium swag and more.

For more information, visit http://www.SOE.com/SOELive.

About SOE
Sony Online Entertainment LLC (SOE) is a recognized worldwide leader in massively multiplayer online games. Best known for its blockbuster hits and franchises, including EverQuest, EverQuest II, Champions of Norrath, PlanetSide, Free Realms, Star Wars®: Clone Wars Adventures™ and DC Universe Online, SOE creates, develops and provides compelling online entertainment for a variety of platforms. SOE is building on its proven legacy and pioneering the future of online worlds through creative development and inspired gameplay design for audiences of all ages. To learn more, visit www.soe.com.

SOE, the SOE logo, EverQuest, Champions of Norrath, PlanetSide and Free Realms are registered trademarks of Sony Online Entertainment LLC. All other trademarks and trade names are properties of their respective owners. All rights reserved.

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