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E3 is new and improved. Welcome to E4! The ESA has made their announcement. E3 isn't getting older, it's getting better! You can read the official word, or you can carry on down this page and read my take on it.
See, I told you it wouldn't be so bad. It didn't hurt a bit.
"To better address the needs of today's global computer and video game industry, the 2007 Electronic Entertainment Expo (E3Expo) is evolving into a more intimate event focused on targeted, personalized meetings and activities, the Entertainment Software Association (ESA) announced today."
By "intimate" the ESA means smaller. By "focused" the ESA means smaller. "Targeted", smaller. "Personalized", for the learning imparied, smaller. Star Jones, I know you read this column, it means smaller.In other words, E3 2007, heretoforeaftermentioned as E4 will be a smaller event without the rabble rousing of previous events. There you have it.
How will this affect the industry? It won't. Remember, you read it here first and not on one of those other sites who threw around headlines like "E3 Cancelled". Just think of E3 as an event on a diet. Of course the first three letters of diet spell die, but that little tidbit of trivia aside let's just consider E3 the Anna Nicole Smith of events. Next thing you know it will be cuddling up to CES, SIGGRAPH or maybe even ComicCon screaming, "Trimspa Baby" because well, it's on a diet.
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Loading... August 1, 2006 [E4 Edition]