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Lineage II Enjoys Player and Revenue Surge Following "Truly Free" Launch

Posted Thu, Feb 09, 2012 by Martuk

Lineage II has become the latest subscription title to report huge success from adopting a free-to-play model. In a recent press release, NCsoft announced that since the launch of its Goddess of Destruction update, which introduced the new “Truly Free” business model, Lineage II has seen a huge surge in both players and revenue.

Following the launch of the Goddess of Destruction update, Lineage II more than doubled its number of servers to accommodate the influx of players and more than quadrupled its revenue. Additionally, the peak concurrent number of players has increased by more than 800%.

Check out the press release below for more details. You can sign up to play for free on the Lineage II website.


Lineage II Goddess of Destruction Enjoys Great Success with Shift to Truly Free™ Business Model

Lineage II Goddess of Destruction, one of NCsoft’s most venerated franchises, is seeing massive growth and success with its re-launch as a Truly Free game. Since adapting the new business model two months ago, Lineage II Goddess of Destruction has almost quadrupled its revenue and increased its concurrent player base by more than 800 per cent. Some other exciting milestones for Lineage II players and the new Goddess of Destruction experience include:

  • The number of servers more than doubled to accommodate the influx of new players.
  • More than a quarter of a million players have enjoyed the Path to Awakening service, which provides helpful buffs, items and advice to accelerate new characters towards the level cap.
  • A surge of activity in forums as well as Facebook, where Likes soared to more than 280,000 thanks to an active and still growing community

This success can be attributed to the unequaled access that Lineage II Goddess of Destruction offers with the Truly Free business model, and the provision of additional services and consumables for players to enjoy should they desire. Now approaching eight years of service in North America, Lineage II players can look forward to a variety of exciting events and specials in-game to support upcoming content updates.

To learn more about Lineage II Goddess of Destruction please visit http://truly-free.lineage2.com/.

About NCsoft
NCsoft, headquartered in Seoul, Korea, is the world's premier publisher and developer of massively multiplayer online games, including the critically acclaimed Aion®, Lineage®, Guild Wars®, and City of Heroes® franchises. Announced in August 2011, WildStar™ is the newest MMO being developed by internal team Carbine Studios. NCsoft West is a division of NCsoft that holds operating responsibilities for North America, Europe, South America, and Australia/New Zealand. More information can be found at http://www.ncsoft.com.

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