As MMOGs steadily shift towards offering more cash shops in more games an often overlooked element, at least from the player side, is the integration of the microtransaction stores. As with anything involving the handling of money, though, security and efficiency are on the minds of all developers who enter the arena. Today we take a look at the rise of one of these commerce solutions, Live Gamer, and how it's rapidly becoming an industry favorite today in Loading... Paying it Forward.