Amazon has jumped on the bandwagon to provide free-to-play games through its website with Game Connect. The service provides an option to download and play a number of free-to-play games such as World of Tanks, Battlestar Galactica Online, Aika, Allods Online and many more.

Players that choose to link Game Connect to their accounts can receive exclusive items for select games and also use the service to purchase their in-game goods that will be added right to the game without the need to add a code.

Amazon Introduces Game Connect, Adding New Digital Game Selection and Direct Delivery of Virtual Content to Customers’ Game Accounts

Customers can now discover an entirely new selection of free-to-play and Massively Multiplayer Online (MMO) games on Amazon, including Battlestar Galactica, World of Tanks, Pandora Saga, Stronghold Kingdoms and Super Monday Night Combat

Game Connect helps game developers reach more customers and sell more virtual goods and subscriptions

SEATTLE--(BUSINESS WIRE)--Jul. 12, 2012-- (NASDAQ: AMZN) – Amazon.com, Inc. today announced Game Connect, enabling customers to discover a new category of free-to-play and MMO digital games that marry the ease and security of shopping on Amazon with the convenience of having virtual goods delivered directly to their game accounts. Game Connect is fast and easy for developers to integrate and helps them sell more content by simplifying the purchase process for customers. Developers can start integrating Game Connect today by visiting www.amazon.com/gameconnect/developers.

Customers will find a growing selection of popular free-to-play games such as World of Tanks, Spark City, Stronghold Kingdoms, Pandora Saga and Super Monday Night Combat at www.amazon.com/free2play. In addition, customers who use Game Connect to link their accounts to some of these games will unlock exclusive in-game content. To see a list of all the exclusive offerings, visit www.amazon.com/free2play/exclusives.

Customers who do not yet have game accounts can create them right from the Amazon product pages. The customer’s game account will then be linked to their Amazon account so any subscriptions and virtual goods purchased are sent directly into the game without copy and pasting a code.

“Customers can now discover a new category of free-to-play games and can experience the convenience of having virtual items purchased with their Amazon account delivered directly to their game accounts,” says Mike Frazzini, director, Amazon Games. “Game Connect helps game developers reach more customers, move more quickly and grow their business by simplifying the purchase process for customers. This is an exciting next step for the Digital Games Store and we have even more to come.”

“Uber Entertainment is very excited to be both a part of the new Amazon Digital Games Store and participating in the Game Connect program,” said John Comes, Creative Director at Uber Entertainment. “The program is great because it enables us to deliver even more value to all our players, at the same time giving us a great way to drive additional revenue from our games—something we are very excited about.”

”We have been impressed by the ease of integrating Game Connect into our games,” said Simon Bradbury, Designer and Co-Founder of Firefly Studios. “We believe this mass market platform will be perfect for the continuing growth of Stronghold Kingdoms and we expect to see a growth in our customer base all over the world.”

"We think that Game Connect is a fantastic new program that directly benefits our TERA fans and we are very excited to be involved as we continue to build out and expand our offerings,” said Chris Lee, Vice President of Publishing at En Masse Entertainment.

About Digital Games Store

The Amazon Digital Games store launched in October 2010 and offers customers more than 3,000 games including free-to-play and massively multiplayer online games.

About Amazon.com

Amazon.com, Inc. (NASDAQ: AMZN), a Fortune 500 company based in Seattle, opened on the World Wide Web in July 1995 and today offers Earth’s Biggest Selection. Amazon.com, Inc. seeks to be Earth’s most customer-centric company, where customers can find and discover anything they might want to buy online, and endeavors to offer its customers the lowest possible prices. Amazon.com and other sellers offer millions of unique new, refurbished and used items in categories such as Books; Movies, Music & Games; Digital Downloads; Electronics & Computers; Home & Garden; Toys, Kids & Baby; Grocery; Apparel, Shoes & Jewelry; Health & Beauty; Sports & Outdoors; and Tools, Auto & Industrial. Amazon Web Services provides Amazon’s developer customers with access to in-the-cloud infrastructure services based on Amazon’s own back-end technology platform, which developers can use to enable virtually any type of business. The new latest generation Kindle is the lightest, most compact Kindle ever and features the same 6-inch, most advanced electronic ink display that reads like real paper even in bright sunlight. Kindle Touch is a new addition to the Kindle family with an easy-to-use touch screen that makes it easier than ever to turn pages, search, shop, and take notes – still with all the benefits of the most advanced electronic ink display. Kindle Touch 3G is the top of the line e-reader and offers the same new design and features of Kindle Touch, with the unparalleled added convenience of free 3G. Kindle Fire is the Kindle for movies, TV shows, music, books, magazines, apps, games and web browsing with all the content, free storage in the Amazon Cloud, Whispersync, Amazon Silk (Amazon’s new revolutionary cloud-accelerated web browser), vibrant color touch screen, and powerful dual-core processor.

Amazon and its affiliates operate websites, including www.amazon.com, www.amazon.co.uk, www.amazon.de, www.amazon.co.jp, www.amazon.fr, www.amazon.ca, www.amazon.cn, www.amazon.it, and www.amazon.es. As used herein, “Amazon.com,” “we,” “our” and similar terms include Amazon.com, Inc., and its subsidiaries, unless the context indicates otherwise.

Forward-Looking Statements

This announcement contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. Actual results may differ significantly from management's expectations. These forward-looking statements involve risks and uncertainties that include, among others, risks related to competition, management of growth, new products, services and technologies, potential fluctuations in operating results, international expansion, outcomes of legal proceedings and claims, fulfillment center optimization, seasonality, commercial agreements, acquisitions and strategic transactions, foreign exchange rates, system interruption, inventory, government regulation and taxation, payments and fraud. More information about factors that potentially could affect Amazon.com's financial results is included in Amazon.com's filings with the Securities and Exchange Commission, including its most recent Annual Report on Form 10-K and subsequent filings.