FALLEN EARTH SETS NEW SUBSCRIPTION PRICING

Reduces Monthly Fee for Long-term Subscription Plans

Cary, NC – August 17, 2010 – Fallen Earth, LLC today announced a new subscription pricing change for current and future customers of the popular self-titled massively multiplayer online game (MMO). Reducing monthly fees, developers are offering new price points for three, six and twelve month subscription plans.

With the new reduction, customers will pay $39.99 USD for a three month plan, $71.99 USD for a six month plan and $124.99 USD for a twelve month plan. The new pricing structure accounts for a savings of $5, $18 and $55 USD on the respective plans.

"The new pricing is the first step in rewarding existing customers,” said Jessica Orr, marketing manager for Fallen Earth. “We have a tight community and want to make sure they know how much we value their support.”

Effective today, new players are encouraged to sign up for one of the three long-term subscription plans to take advantage of the monthly savings.

Current customers under the three, six or twelve month plans will see the reduced fee applied automatically at their next billing cycle.

For more information about Fallen Earth and subscription pricing, visit www.fallenearth.com.

About Fallen Earth, LLC

Formed in 2003, FALLEN EARTH, LLC is a special purpose entity born out of Icarus Studios dedicated to the production of the independently produced and published, massively multiplayer online game (MMO) unlike any other, Fallen Earth. Set in the Grand Canyon in 2156 and mixing first-person shooter-style action with role-playing game design, Fallen Earth allows players to explore a post-apocalyptic world through crafting, trading, and scavenging. Fallen Earth is co-developed with Icarus Studios using the patented technology xScape Platform and available exclusively for the PC. Fallen Earth is rated “M” for “Mature” by the ESRB.

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