I have the strongest desire to /pizza.
Pizza Hut and EQ2 was a match made in Heaven. Well, maybe not, but according to a recent study, in-game ads do sway gamers. The survey, which was conducted by the Nielsen Company, showed an average purchase consideration increase of 41 percent where ads were placed in a game. That isn't huge news to me, but such a high number is a little surprising. Product placement here we come!
The study also claimed that average brand rating increased by 37 percent; average purchase consideration increased by 41 percent; average ad recall increased by 41 percent; and average ad rating increased by 69 percent.
Read the study summary here.