In first for Turbine, known widely for Dungeons and Dragons Online and Lord of the Rings Online, the company has named Jan Robert Horsfall as Chief Marketing Officer in an effort to capitalize on global brands. Their press release has all the juicy details:
WESTWOOD, MA March 16, 2008 Turbine, Inc., the premier creator and operator of massive, persistent online worlds that foster powerful social gaming communities, today announced the appointment of Jan Robert Horsfall as the companys first Chief Marketing Officer. Horsfall will be responsible for leading Turbine's worldwide branding efforts and oversee all consumer and partnership marketing initiatives, from product planning and positioning to execution of customer acquisition and retention strategies for Turbine's award-winning franchises.
Jan is a veteran marketer with very deep experience in both consumer and online marketing which will help us reach customers in new, innovative ways, said Jim Crowley, President and CEO of Turbine, Inc. He brings a proven track record in building surging brands, leading large and successful teams and a deep understanding of what makes consumers tick. We expect his leadership to create world-class marketing programs that drive additional growth for Turbine. Again, its clear were putting one of the best senior teams in the business together at Turbine!
Horsfall brings a wealth of marketing and executive leadership experience to Turbine including roles at leading consumer and merchant brand organizations in the Internet, Energy, Telecom and Retail industries. Prior to joining Turbine, Jan served as the founder and CEO of several companies including Gelazzi, Inc.®, White Summit Strategies, Inc. and Gemini Voice Solutions, Inc.® Jan served as Vice President of Marketing for Lycos, Inc.®, one of the largest and most profitable internet companies with a consumer base of over 40 million monthly visitors. Lycos, which to this day represents the fastest IPO in the history of NASDAQ, was sold to the Spanish conglomerate Terra Networks S.A.® in 1999 for $7.5 billion. In his role as Vice President of Consumer Brand Strategy at The Valvoline Company® he helped lead widespread organizational and strategic changes which saw the venerable company move from the #5 market share position to a leading position globally.
Turbine has built an amazing brand experience with strong global recognition and incredible good will, said Horsfall. This is a tremendous opportunity to build upon the company's strong reputation. The clear goal is to understand our consumers values in light of the constant technology and creative innovation which Turbine is known for, and then lead the team that is integrating these brand experiences into our consumers' lives. It comes down to making these brands naturally indispensible based upon tying together those consumer values and the amazing stuff were creating which nobody has ever seen. I hope to combine my enthusiasm for online communities and gaming with my passion for the consumer to help the Turbine brand realize its greatest potential."
Horsfall sits on the boards of ConcealFab, LLC® and the Colorado Springs Technology Incubator, as well as the Colorado State Business School Board. Hes been distinguished with the Honorable Alumni Award at CSU.