EA's Play4Free Brand Breaks 25 Million Users

Posted Fri, Jan 13, 2012 by Martuk

Star Wars: The Old Republic isn’t the only success story that EA is bragging about this year. The publisher’s free-to-play brand that features games such as Need for Speed World and Battlefield Heroes has managed to attract more than 25 million users worldwide.

According to a report from Gamasutra, Need for Speed World and Battlefield Heroes both reached more than 10 million users each this month.

"Developing a community of 25 million players is a remarkable achievement," says EA's Play4Free VP Sean Decker. "It is a testament to the explosive growth of the free-to-play market and a reflection of EA's commitment to spearheading the digital transformation."

Source: Gamasutra

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