Obviously we know that it’s an MMO. But is it more of an MMORPG or a
MMO action game?
I can’t really say at the moment. It’s more action oriented.
TTH: Gotcha. Do you get
equipment upgrades that you wear?
There’ll be weapons in it and there’ll be a progression system, so as
you play the game, you won’t have the same exact stuff and stats that
you start with.
TTH: You’ve got a great
IP. You’re going to be pulling in a broad audience. You said that you
wanted a big mix, so what age range are you shooting for?
13 and above. There are many, many reasons behind that, but I don’t
want to go into them. Making it accessible for 13 and above, in many
ways, makes it a lot easier.
The films are PG as well, so it works. We didn’t want to say, “Let’s
make an 18 game,” because it’s transformers. There’s too many people
outside that who would want to play it. We keep it really broad. That’s
probably not the best words to use, but it’s true. With transformers,
there’s very few people who haven't heard of it, and the kids now will
love the new stuff. We’ve got it all at our disposal.
TTH: What I really liked
about the transformers movies was Megan Fox.
I can tell you now that she isn’t going to be in it.
TTH: Oh no, disaster.
No chance on that one.
TTH: What kind of
timeline are you looking at for launch?
We’re hoping for beta around Christmas time, but that’s quite flexible.
We’ll have a closed beta, then we’ll have an open beta, and then we’ll
have a release. The release is going to be sometime in 2012. Those set
dates we don’t know yet.
It’s one of those projects where we've got the time and we want to make
sure that we get it right. We’re conscious that we need to deliver and
get it out. We want to make sure, and we’re all big transformers fans
on the project, what we do and what we deliver is absolutely right for
us. When we go to beta and go over beta, we get the fans’ feedback.
Don’t forget that online, we get the opportunity to be open to changing
and updating on the fly as we do it. We can see how people are playing,
what they’re liking, what they’re not liking, what they’re fans of.
TTH: Are you concerned at
all about players making transformers that look too much like the
iconic transformers, such as Optimus Prime?
It’s something that we’re trying to avoid. Bumblebee is the most
popular character out there. We don’t everybody getting a sports car
and making a Bumblebee out of it. There are design and style cues that
we’ve gotten from Hasbro that we know to stay slightly away from, but
so far, our relationship with Hasbro has been brilliant. I can’t fault
it. They’re loving everything we’re doing. We’re really happy with the
feedback that they’re giving us, so we’ve been quite clever with the
way that we’ve designed everything that we don’t too close to what the
main guys are like, but close enough so that the fans go, “Hey, I can
see myself being…”
TTH: Inspired by?
TTH: Will the look of
their character change during the course of the game?
I don’t know. Those are things that we could potentially do or not do.
There’s a lot of stuff, as you guys probably know, that change as you
get into beta and you start really hammering out the game with the
fans. They give you very good feedback! You need to react to that and
follow what they’re saying and listen to them, because at the end of
the day, they’re the ones who are going to be paying and playing the
game. If we’ve pleased them and everybody else, then we’ve done our job