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WoW: Toyota Ad Interview

Posted Thu, Oct 11, 2007 by Aelryn

Lawgivers Inc.

Creativity Online did an interview with the guys responsible for the recent Toyota Tacoma World of Warcraft ad that's been causing such a stir lately.

"Truck Summoner" by Saatchi & Saatchi, Los Angeles, introduced a Toyota Tacoma to a game usually populated by dwarfs, elves and other sci-fi Tolkienesque creatures. The theme follows previous executions in the campaign that have seen the Tacoma survive seemingly impossible beatings at the hands of Robosaurus and the Loch Ness monster, and now faces a challenge in the realm of Leeroy Jenkins.

Read it here.


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