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Survey: In-Game Ads Appeal to Gamers

Posted Mon, Dec 05, 2005 by Ethec

The Fanta Girls: Coming to an MMO Near You
A new Nielson survey, sponsored by Activision, found that in-game activision works. Not only that, but gamers seem to enjoy seeing the ads in games like Anarchy Online. I guess its like when cowboys used to write about how glad they were to see a train pass by; a little slice of civilization.

Research results also found that, contrary to the assumption that highly pervasive ads would detract from the game play and frustrate gamers, a majority of study participants said that when the product is relevant to the game, advertising enhances the experience. Underscoring relevance, the study revealed that the vast majority of gamers who recalled a product in a game felt it fit the game they were playing. Moreover, a much higher percentage of gamers changed their opinion of the product positively versus negatively after having played the game.

Now, how are they going to get Viagra ads into fantasy MMOs? Town crier? Broadsheet notices? Check out the results of the Activision / Nielson survey on in-game ads at the Activision investor's site!


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