Updated Wed, Dec 28, 2011 by B. de la Durantaye
in an MMO happens more pronouncedly and more often than any other genre. There are several ways to grow but the most anticipated growth any game can see comes in form of an expansion.
A good expansion needs to build upon the game's license and flesh it out with more content to keep players entertained long term. This is no easy feat as MMO gamers are notorious for devouring content weeks or even days after its release. Thus the challenge becomes not only building more interesting things to do, but also constructing ways players can spend their time enjoyably without being hit over the head with blatant time sinks. Doing all of this while keeping true to the spirit of the IP and staying conscious of the fans' expectations and what made the game a success in the first place becomes a complicated weaving that several developing companies eventually blunder by producing a half-baked expansion that changes the game too drastically or is less than enjoyable by the majority of the playing population.
This year's winner is very much in tune with what their fans enjoy and are very conscious of what makes their game a unique enjoyable experience. Possibly one of the most successful expansions in the past five years the winner this year earned the award with a rock-solid delivery of exactly what was in demand.