Op/Ed - Is Pre-Launch Hype Misleading?
Hip to the hype?
Our very own Cameron "Aelryn" Sorden has a new blog out that raises some important questions regarding how devs market their MMORPGs prior to launch.
Previews and pre-launch interviews are unequivocally positive, and hands-on reports from journalists, formal or informal, are slanted towards the Âbut hey, theyÂll probably fix itÂ mindset even when theyÂre not terribly impressed. Bloggers are better about this than major media (just ask Oakstout), but nobody likes to slam a new game out of the gateÂ especially if the flaws arenÂt glaring. WhatÂs the deal? Where was the warning when you blew $300 in 2007 on games you donÂt play anymore? Why is it okay for us to repeatedly pony up $50-$70 for games that we play for a free month and then decide arenÂt worth the time?
Would you rather not know about a feature until it's 100% polished, or do you appreciate that devs use the reaction to "hype" as one channel for feedback? See if you agree with Cameron at Random Battle.