Welcome to the 765th Edition of Loading...
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Jeff "Ethec" Woleslagle sitting in on Loading... again today for John "Boomjack" Hoskin.
From the "OMG Blizzard is making Starcraft Online" dept., Xinhua (the People's Republic of China's people's state press agency of the people) is reporting that Netease.com won it's bid to operate Blizzard's next MMORPG, which the article names as (drumroll please) Starcraft Online. Neither Blizzard nor Netease would confirm the rumor, which must of course mean that it's true. When asked if the move was just a propagandist attempt to drive up stock prices piecemeal in the face of the 100-year snowstorm that paralyzed parts of China's economy in January, the anonymous industry insider reportedly said, "Hey, look over there!" and scampered off.
Now for some more substantive Blizzard news. Via a great article at VirtuallyBlind, the big B won the first lawsuit of its kind against In Game Dollar (DBA Peons4Hire) for advertising via chat spam. As the article states: "Peons4Hire was not the largest virtual property dealer in World of Warcraft, but it was well known for aggressive in-game marketing via chat spam. The lawsuit could be seen as a shot across the bow of larger sellers."
More... MUCH more awaits you in today's Loading... Blizzard Wins vs. Ad Spammers edition.