By gamers, for gamers, in the spirit of gaming.

Wired has a feature up which examines Blizzard's "gaming first" stance and discusses the corporate culture at Blizzard.

Team Blizzard kicked off the first full day of the DICE Summit by examining the core values that have made the company the success it is today.

The mantra of "gameplay first" has guided virtually every decision Blizzard has made during its seventeen-year lifespan, from character design, to keeping customer service in-house, to maintaining distance from their parent company.

"We're basically responsible for making sure you have a great time," said Blizzard co-founder and president Mike Morhaime. "If you buy a Blizzard game, we want that to be a great experience."

Continue reading at Wired.