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NPD Announces Plans to Break Down Online Gaming Market

Posted Mon, Feb 11, 2008 by Aelryn

Soon the mysteries of the world will be revealed to us. Online worlds, that is.

NPD is about to get serious with online games:

Research specialist NPD is to begin publishing quarterly reports addressing online subscription-based games.

The company says that through 3 million consumers it will gather data ranging from market size and competing pricing models, to specific game details and user profiles.

"These new additions to NPD's portfolio of products provide manufacturers, retailers, licensors, publishers, developers, and financial services companies with the ability to track the size, growth and demographics of the US market for subscription-based games and software," commented Martin Zagorsek, vice president of the NPD Group.

Continue reading the press release at GamesIndustry.biz.

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