Here is an interesting little article from www.gamingsteve.com that discusses some of the issues involved around WoW in China.

World of Warcraft China Examined
Considering all the recent talk on how World of Warcraft actually functions in China I thought it would be interesting to take a much closer look at this little understood topic.

First and foremost it's important to understand that Blizzard doesn't actually run World of Warcraft in China. They have licensed WOW China to the company The9 which is one of the leading online game operators in China. In addition to running WOW, The9 also run several other MMORPGs including "MU", "Mystina Online", "Granado Espada", and "Joyful Journey West". I'm sure that most of you probably haven't even heard of some of these games but they are extremely popular I assure you.

You can read the whole article here here