The Best New Concept award may be of the more noteworthy among
award isn't just for a game that we're excited about (though we are at
that) but more importantly it's a recognition that a developer is
attempting something out of the ordinary to break away from main
Every game has its hook but for this award we wanted to find a studio
who will potentially be able to evolve the industry in a positive
direction. This doesn't necessarily mean coming up with a completely
new genre, but rather in this case, it could be simply revisiting some
old or abandoned concepts that still have viability in today's market.
Hey, if no one tries, no one will ever know.
So we're proud to offer this award this year to a company with a
beloved and celebrated IP who seem to be striving to bring back the
social aspects to our MMOs. They're not reinventing the wheel, but they
are doing their best to make that wheel reach entirely new speeds.