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What is the Target Market for The Elder Scrolls Online? - Page 2

Updated Tue, Jan 08, 2013 by gunky

In keeping with the social-networking theme, the use of the "mega-server" means casual players won't have to scour through lists of game servers and shards to find their buddies. Everyone gets pooled into one giant server and area populations are kept manageable via instanced zones - the game will place players in zones according to their friends lists, guilds and play history. In addition, players will be able to fill out some kind of questionnaire or survey to help determine their play style, and the game will use that information to place the player in zones with others who share his play style. Loners get matched with other loners, PvPers get matched with other PvPers and so on.

This sort of conflicts with the lore-heavy spin we've been getting from the official site. The social aspect of the game appeals to a very different crowd than does the knowledge that Bosmer cannibalism will play a subtle role within the Aldmeri Dominion. There are two kinds of people in the world: those for whom Bosmer cannibalism and how it will be potrayed in future games is a subject of scholarly interest (like me), and those with bustling social lives. Very rarely do these two interests converge.

Target Market for Elder Scrolls Online

The PvP aspect of the game has also been the subject of much discussion. Because of the Megaserver technology, this is not World-vs-World or Realm-vs-Realm, but Alliance-vs-Alliance. And it's not the Rock-Paper-Scissors style of 3-sided PvP that we find in other games, because all three alliances have the same character classes (and classes are essentially meaningless anyway), and if history is any indication, racial bonuses won't provide a particularly significant advantage. It will be a game of Rock-Rock-Rock.

PvP is going to center around control of Cyrodiil, and will range from open-world grand-scale battles to limited skirmishes between small groups. Large full-raid-size groups can battle over control of keeps, but small farms can be conquered by small 3 to 5-man groups. Players will be able to control siege weapons to destroy castle walls, and rebuild them later when the keep has been captured and controlled. Supposedly, players can even become Emperor of Cyrodiil, thought the details on what happens then are not currently available.

The open-endedness of the game will be familiar to the Elder Scrolls crowd, but probably pretty strange to players accustomed to the "cookie-cutter" template-style character classes that are part of so many other MMOs. In other games, we can say "mage tank" to elicit a sardonic giggle, but a mage tank is completely viable in the Elder Scrolls. Character classes are a starting point, and gear is not class-limited. Heavily-armored fireball-chucking mobile artillery will be just as common as stealthy ninja-healers and shirtless dudes or busty amazons with giant two-hander swords. The MMO Holy Trinity of Tank, Healer and DPS will surely exist in the Elder Scrolls Online, but it is likely to take on some surprising and creative forms.

Target Market for Elder Scrolls Online

The Elder Scrolls single-player RPGs have carved out a legacy that leaves us with very high expectations for any new title in the series, but there is simply no way that a massively multiplayer game could ever be "Skyrim II." The experiences are just too different.

In the single player game, the player is the only hero running around shaping the world, and is singularly responsible for the events of the epic story. Once a dungeon is conquered, it basically stays conquered - the mobs might respawn after a few hours, but the key loot stays looted. In a MMO, there are thousands of heroes running around doing the exact same thing. The world is not typically reshaped by their actions, though TESO's phasing might change that aspect of it. Dungeons never stay conquered, but are run over and over again for key loot, which always respawns.

In a single-player game, you don't need to resort to devious creativity to give your character a name with the F-word in it, and no one will report you for doing so. And if you're the sort of person that is bothered by people trying to get away with a stupid, offensive name, you never have to see one. You don't need to worry about having hundreds of other people going after the same six quest mobs as you, and having to queue up to kill a boss or other rare spawn. Introducing these complications to an Elder Scrolls game is likely to reduce the experience of deep immersion that these games have given players over the years.

Target Market for Elder Scrolls Online

It's hard to see what direction the game will take in its final form, but that hardly matters at this point. It's an Elder Scrolls game, and that's going to draw the Elder Scrolls crowd, and it's a "Triple-A" MMO, and that's going to draw the MMO crowd. But at the moment, Frankenstein's monster is still being sewn together. Only time will tell if the parts will fit as promised, or if the beast will live up to the mad doctor's reputation.

You touched on what I consider to be two of the biggest challenges ZeniMax Online is going to have to overcome for TESO.

First, part of the franchise success rests on being a cross-platform series. They have their work cut out for them in terms of encouraging gamers to put down their gamepad and get back to their PC if they want to play the next major Elder Scrolls game.

The second hurdle is the modding community. I'm one of those ES players who likes the base games well enough, but won't cross that threshold of being truly hooked until I begin heavily modding certain aspects of the game. As a hardcore MMO gamer I'm personally not too concerned by how the lack of modding will impact my TESO experience, but again, it might be a harder sell for those deeply involved in the modding communities.

Otherwise, the bits of the Frankenstein's monster that I've seen so far have been stitched together quite well, so things look promising so far.

I'm a big player of Skyrim and Oblivion, but all I see in TESO are sub-Skyrim graphics and combat and the opportunity to be griefed while experiencing them.

The graphics I've seen have been almost the equal of Skyrim, and expecting graphical perfection in an MMO is unfeasible. I would think that the gameplay would be a far higher priority.
And as far as griefing is concerned, I doubt it. PvP's limited to Cyrodill, it's going to be three-way rather than free-for-all, and any player past level 10 will be boosted to cap. Not gonna be much scope for picking on the little guy.

I agree with you, the gameplay can be learned in a couple of hours, in fact it's just a matter of custom. For example, when I first played Gothic 1 I wanted to quit so bad because I hated the gameplay but I gave it a chance (or many) and I got used to it. Then I loved the game! And I still do.
Donna @ portisco charter.

I do agree with the problems you mentioned, namely that people coming from the single-player games will lament the lack of mods, and MMO players may be thrown by the openness that TES is known for. Yes, combining both crowds is going to result in something of a Frankengame, but that's pretty inevitable, and is going to happen regardless of who they target the game towards.

Besides, I don't see how appealing to those different playstyles (RPGers, casuals etc) has to be a problem. Just give people options and let the mighty Megaserver keep them apart.

TESO does look very much like Skyrim but the story is different and we should be glad that we have new opportunities. I don't think that we should consider it a failure just because it looks a lot like another games. That is not the point in considering a game good or bad.
Cheers! Donna from yacht charter cesme.

I just found this blog and have high hopes for it to continue. Keep up the great work, its hard to find good ones. I have added to my favorites. And the concept of Thank You.
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