Theory-crafting on game design.

GoPets CEO Erik Bethke recently gave a GDC talk where he discussed how user interface elements aren't nearly as important to online games as the way they structure their goals.

This afternoon at the Worlds in Motion Summit at GDC, GoPets.com CEO Erik Bethke gave a talk concerning the cross-over of traditional MMORPGs and Virtual Worlds.

An area focused on by many in the industry is the constant struggle of the User Interface. Bethke thinks of this as misplaced focus in that “You need to think about the core of the virtual world, [that] trumps any UI problem you can think of. UI is never the problem.”

You can read the rest of the article at Worlds in Motion.