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Now you know WHY they ban-hammer.

The official European World of Warcraft site has been updated with a new page that explains in detail how Blizzard feels about gold farming and the negative consequences it has on a game community.

We would like to make a clear statement here about the negative impact of buying gold and using power-leveling services. Every day, we encounter players who have been negatively affected and targeted by companies offering these services. So, we hope to raise awareness about the practices they engage in and the detrimental effects they have on all players, including their own customers, as well as on the game environment as a whole.

Read the rest and join the discussion right here.

[Via WoW Insider]