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How To Compare Online Gaming Businesses

Posted Tue, Mar 04, 2008 by Aelryn

Apples and oranges?

Gamasutra examines how to compare various online gaming business models in this thought-provoking article.

Several metrics to track the general financial performance of a PC-based online game are easy to come by. However, there are different business models for every game genre and until a game has significant profits, it is very difficult to understand the financial potential of a game. More importantly, determining if a game is being managed to its full potential by the game operator is even less clear.

In particular it seems there is little ability to compare how well one online game in a specific genre compares to any other game -- even a sequel to a game operated by the same company. What are some of the most useful monthly metrics for understanding how well an online game is being operated by management?

Check it out at Gamasutra.

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