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GameDaily's Business of DDO Interview

Posted Thu, Apr 13, 2006 by Ethec

A Critical Hit?

Though reviews of Dungeons & Dragons Online: Stormreach have been guardedly positive, many in the industry are wondering how well certain game elements (e.g. "forced" grouping to make much real progress, a short yet very steep climb to the 10th and highest level) were translating into pageviews. According Tom Nichols, Turbine's VP of Marketing, business is "rolling" along.

Nichols couldn't disclose the number of people that have bought the game and are currently subscribing, but he did confirm that the game was the largest in Turbine's history. "We expected success for Dungeons and Dragons Online: Stormreach (DDO) because it represents a new paradigm for the MMO genre with unique features including party-based quests, integrated voice chat, real-time action combat, and award winning graphics that recreate the essence of the classic pen-and-paper roleplaying experience," said Nichols. "The response to the game has been terrific."

Enjoy the rest of this interesting DDO interview (it's not all business!) at GameDaily BIZ.


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