10 Million WoW Players Don't Make It a Successful Game, Says Craig Sherman
They don't call it the industry giant for nothing, pal.
According to Craig Sherman in a GamaSutra article, 10 Million WoW players do not make a successful product.
In an online game panel at San Francisco's ongoing MI6 marketing conference featuring representatives of Three Rings, Nexon, and Outspark, Gaia's Craig Sherman quipping that, compared to the 800 million teenagers willing and able to play online games, World of Warcraft's claim to 10 million players was "not a success."
The panel brought together Daniel James of Three Rings (Puzzle Pirates), Andrew Sheppard of Outspark (Fiesta), Min Kim of Nexon (MapleStory) and Craig Sherman of virtual world Gaia.
Read the rest of the article at Gamasutra.