Blizzard Reevaluates China Partnerships

Posted Tue, Apr 18, 2006 by Ethec

Blizzard says "Nein!" to The9.

Blizzard is shopping around for a new Chinese operator, according to a press release late last week. Methinks this says a lot about about how the company operates, but first: a quote.

In a press release issued on Thursday, Blizzard said it is "actively exploring and discussing cooperation opportunities and further expansion of its business with local potential partners for mainland China".

The reasons why Blizzard's dropping hints about a change in China: "poor customer service" and "overloaded servers". Poor customer service is always inexcusable, but over-crowded servers? Come on! Given World of Warcraft's historically unreliable performance on North American servers, perhaps they should reevaluate their US partnership with... themselves. Let's make the attempt to shift blame a little more obvious.
Read the entire article at gamesindustry.biz.

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