The bestselling WWII RTS Company
of Heroes is headed to China as a free
to play game. Go ahead, pick up your jaw, and re-read that sentence. As
part on an exclusive interview with Ten Ton Hammer's Jeff "Ethec"
Woleslagle, the developers at THQ and Relic Entertainment revealed this
ground-breaking news and the strategy behind this decision. So what are
you waiting for, click on the link and read the rest of the article!
style="font-style: italic;">You might think that CoH is a
bestselling title in China, but you’d be
wrong... at least about the “selling” part.
“We know that there are at
least one million pirated copies of the game in China,”
Williams
admitted, noting that every time a patch is released, more than one
million updates are applied from Chinese IPs - this for a game
that’s
never been released at retail in China. In Sun Tzu fashion, THQ / Relic
thinks it can turn this retailing weakness into a strength.
bestselling title in China, but you’d be
wrong... at least about the “selling” part.
“We know that there are at
least one million pirated copies of the game in China,”
Williams
admitted, noting that every time a patch is released, more than one
million updates are applied from Chinese IPs - this for a game
that’s
never been released at retail in China. In Sun Tzu fashion, THQ / Relic
thinks it can turn this retailing weakness into a strength.
