Warhammer Alliance Q&A Grills EA

It's in the game? Warhammer Alliance gets gritty with videogame colussus (and MMO peewee) Electronic Arts. Kudos to the WA folks for asking some tough questions, but the result is about what you'd expect, a verbal tug of war where Chip Lange of EA reads something like a talking press release. Motor City Online, Earth and Beyond, Ultima X, UO2�. By my count EA has published more failed MMOs than any one publisher in existence. How did EA approaching this deal differently than its past ventures? Why should gamers believe something is different about this deal? Chip: We feel differently. UO is the longest running MMO in gaming history and still supports an active user base who love the game as well as the new content we're pouring into the UO universe. We've had some other projects which have not lasted as long in the space as UO, but the learnings in game design which have come from those projects make EA a better partner in this space. We look to combine this learning with Mythic's design excellence and create the most dynamic and exciting games in the genre for years to come. UO ftw, eh? Those of us whose entire UO experience consists of swinging at a practice dummy for an hour only to earn a sound beating from a cow feel differently about Ultima Online. Anyway, check out the latest word from EA on the Mythic deal at Warhammer Alliance, then head to the Ten Ton Hammer Warhammer community site to discuss.

It's in the game?

Warhammer Alliance gets gritty with videogame colussus (and MMO peewee) Electronic Arts. Kudos to the WA folks for asking some tough questions, but the result is about what you'd expect, a verbal tug of war where Chip Lange of EA reads something like a talking press release.

Motor City Online, Earth and Beyond, Ultima X, UO2�. By my count EA has published more failed MMOs than any one publisher in existence. How did EA approaching this deal differently than its past ventures? Why should gamers believe something is different about this deal?

Chip: We feel differently. UO is the longest running MMO in gaming history and still supports an active user base who love the game as well as the new content we're pouring into the UO universe. We've had some other projects which have not lasted as long in the space as UO, but the learnings in game design which have come from those projects make EA a better partner in this space. We look to combine this learning with Mythic's design excellence and create the most dynamic and exciting games in the genre for years to come.

UO ftw, eh? Those of us whose entire UO experience consists of swinging at a practice dummy for an hour only to earn a sound beating from a cow feel differently about Ultima Online.

Anyway, check out the latest word from EA on the Mythic deal at Warhammer Alliance, then head to the Ten Ton Hammer Warhammer community site to discuss.

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