Earlier this week, Blizzard COO Paul Sams made some comments about Warhammer Online subscribers that ruffled some feathers at Mythic Entertainment. Mark Jacobs responded with the following.

"One thing about MMOs is that people play multiple games," asserted Jacobs. "That's one of the reasons I was very surprised by Paul's comments. He knows that people may play WoW and they'll play WAR and maybe even a third game at the same time."

He added: "Any comment along the lines of 'well if they're in my game they're not playing in another game,' flies in the face of all research that's been done among MMO players… The idea that you only play one is really kind of silly."

Jacobs had more to say regarding the viability of Warhammer Online after the next WoW expansion releases next month.

"This is the beginning of a rather lengthy battle with the guys at Blizzard," Jacobs explained. "We’re in this space to be successful and, when you have a competitor that is as successful and important to the games industry as WoW has been, you don't go into this space unless you're willing to spend money and spend time and really compete against them."

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