Ten Ton Hammer - Taking MMO Gamers to the Next Level!

Sony Online Entertainment recently introduced a new feature to its popular EverQuest series stirring mixed feelings and strong emotions within the gaming community. The RMT or "Real Money Transfer" came without warning, but as it is now being reported - this was only the jagged tip of the iceberg.

"This Mr. T bobblehead went for two hundred plat on SoEbay."

Announcing that the RMT was merely "stage one", an introduction point implemented in order to cushion the blow of oncoming change, SOE has unveiled the complete scope of the product today as it launched its new RMT exchange site:

"soeBay".

By bringing EverQuest's in-game auction system into the real world, players will now be able to buy, sell, and bid on items that were up until recently unavailable to any but the most dedicated gamer. But it doesn't stop there; in effort to compete with third party game currency vendors, soeBay will also offer currency, levels, and completely end-game characters decked out in the best "high end" gear available.

All for an extremely reasonable, and more importantly - negotiable price.

Accepting both PayPal, and a revolutionary new item exchange process in which players will be able trade real life items for in game items and currency, soeBay is expected to give the garage sale fodder giant "regular eBay" a run for their money.

"Sure, you could sell your crap on that other "bay" site, but why bother?" Asks an SOE official who wishes to remain anonymous. "You're just going to be giving it back to us anyway. This way we cut out the middle man and turn your worthless knickknacks into the levels and experience that you want." He chuckled, holding up a "Mr. T" bobble head figure, still in its original packaging.

"See this bobble head? It went for two hundred plat and an Epic Mount this morning. I pity da foo that doesn't use soeBay." The executive laughed, happily showcasing the collectable.

In effort to compete with this new and innovative marketing approach, Rival MMO gaming powerhouse Blizzard, (upon learning that there was still something else of value that it could squeeze from its players) plans on launching its own version of the auction site later this month.

Until then SOE will continue to enjoy a strong lead in the apparent race to strip its players of everything that they once loved, both in game and out.