This month as I'm sure we ALL, know was Women's History Month. If you didn't know this, there is probably a reason you're watching re-runs of Star Trek by yourself right now. Our resident, awesome, female gamer Savanja, takes a moment to explain the importance of females in the MMO industry, and shares a little of her intelligent insight on gaming.

I recently read a book* written by a female game designer, Sheri Graner Ray, a Senior Game Designer at SOE Texas, and a contributor for the Women in Game Development committee of the International Game Conference. Her time as a female game designer makes her very much an expert on the gaming market for women. She spent time with Her Interactive, a pioneer in bringing in games geared for females in the mid 90's, albeit, it was Barbie, and cute fluffy stuff for young girls, but it was a step in the right direction. And a good step it was, in the least it was opening up a whole new world to young females, cultivating a love for gaming that could potentially grow throughout the teen years and into adulthood, and lessening the fear that women have always seem to have of technology. The only problem I see with that, is while fluffy works for young girls, they grow out of Barbie awfully fast, and beyond that market, there really isn't all that much out there for women. People tend to assume that games are for kids. So marketing to women beyond the childhood years has been greatly underutilized.

You can't ever have too much insight into the female mind so stop procrastinating and read this article.