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In The Trenches

EVE Online: The Propaganda War (Page 3)

Page:123

Posted April 6th, 2009 by The Mittani

It is also possible to ruin a propaganda vector to the point that any hostile messages are lost in the static; years ago, the primary EVE forum was unequivocally dominated by Band of Brothers and their allied entities, until Goonswarm ditched the aforementioned forum ban and proceeded to deliberately drag the level of discourse down to that of a flailing, mentally deficient five-year-old; the entire outlet was delegitimated and Band of Brothers lost their dominance amidst a torrent of 'much like your posting' jokes and z0r chains. In the aftermath, Band of Brothers opted for another common propaganda defense: they began to use an entirely separate 'safe' media outlet, their own unofficial forum moderated by their own members. This is especially common with ethnic alliances; it's easy to defend your members against propaganda when they don't speak English, and so there are isolated propaganda wars on the Russian , Italian , Hungarian (and so on) EVE forums.

Propaganda in EVE goes far beyond forum-whoring, though; the copious number of graphic designers who play spaceship games in their spare time results in a profusion of impressive artwork, such as the RAZOR Alliance Ministry of Propaganda.  Youtube has opened a new vector for both aspiring propagandists and people who just want to make silly videos about singing bees; be it as a recruitment tool or a vehicle for inside jokes, visual propaganda of all kinds makes a substantial impact.
 
Goonswarm itself has also suffered a number of hilarious public relations failures over the years. A textbook example of How Not To Conduct Alliance Warfare comes from our dearly departed CEO, Remedial, where he managed to invigorate an alliance we were on the verge of destroying with one horrifically awful call-out thread. Rather than having the intended effect, it brought public attention to the low-intensity and mostly ignored NORAD vs Goonswarm war and united the member corporations of NORAD together against us; resistance stiffened substantially, Remedial's thread became a laughingstock, and the Swarm never managed to kill NORAD. Another dangerous propaganda misstep came when Remedial was told that a Swarm member had won a lottery in England and bought a Titan with timecards; excited, Remedial proceeded to tell the membership that he had a 'big announcement' to drum up excitement in the days leading up to the revelation of the lottery Titan, only to discover that the whole thing was a prank and that there was no such Titan. Whoops.

That's the great thing about the all-encompassing nature of war in EVE. You can spy on your enemies, you can kill them, you can blow their stuff up and/or steal it... and then you can use propaganda to ensure they are remembered only as a laughingstock
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