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The Hollywood Cycle: Comparing the MMO Industry with the Silver Screen

Posted Mon, Aug 10, 2009 by Cody Bye

With video gaming - specifically the massively multiplayer online titles - quickly surpassing Hollywood’s cash flow, it seems logical that the silver suits at Tinsel Town would begin paying attention to their digital brethren. On the same line of thought, Hollywood provides the MMO industry with a history in the entertainment medium that we simply don’t have. With this in mind, Ten Ton Hammer’s Cody “Micajah” Bye sat down with four industry experts to draw together some similarities between MMOs and films, and he attempted to use those points to draw out some predictions for the future of our industry. Was he successful? Read on to find out!

“I think that MMOs worlds are more like brands than products, though they sit somewhere in between, Peterscheck said. “For example, Coca Cola has been successful for 100 years or so, whereas movies have a life of a few years at most (with some exceptions). We haven't seen a successful MMO be turned off yet, so it's hard to know what the actual lifecycle is. For example, could you give WoW a massive graphics overhaul and give it 10 more years of life? Will my kids get hooked on it in a few years and then play for 4 more and so on. If the games are continuously updated and they are generational, this kind of thing may happen. Then again we may discover that MMOs have a 10-15 year life span and that's about it.”



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