Updated Wed, Nov 11, 2009 by Martuk
Gamasutra is reporting that in-game advertising firm Massive has struck a deal with and renewed several contracts for in-game advertisements. Among some of the publishers in the deal are Blizzard, Electronic Arts, Activision, and THQ. The new ads will be on the Xbox 360 and PC platforms. This also makes Massive the sole advertising provider for Blizzard's Battle.net service.
Massive's agreement with Blizzard positions the firm as the sole advertising provider for Battle.net, the online Blizzard-only gaming service due for a significant relaunch upon the release of next year's StarCraft II.