7 million on marketing... and that ain't ISK

According to GamerNode, CMO Magnus Bergson claims that CCP will spend $7 million on advertising for EVE Online this year alone in hopes of pushing the game past its status as a hardcore gamer's PvParadise.

"The hardcore gamers know about EVE... So we're expanding. We're still going to be in the hardcore gaming media, but we're adding more general gaming and even portals like Yahoo!. We need to expand, because if we're going to go beyond 300,000 subscribers, we can't just do that with hardcore gamers," he said.

Read the entire story at GamerNode.


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Last Updated: Mar 29, 2016

About The Author

Jeff joined the Ten Ton Hammer team in 2004 covering EverQuest II, and he's had his hands on just about every PC online and multiplayer game he could since.

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