The world is a much more cheerful and kitty filled place today as Sanrio Digital has announced the North American and European launch of Hello Kitty Online. To celebrate the occasion, Sanrio Digital is offering a collectible Premium Edition Retail SKU at retailers across the U.S. and Canada. The Hello Kitty Online Premium Edition comes in will include several that include:

• $15 in Sanrio Cash Points to equip your character with premium items
• Choice of one out of four exclusive and cute virtual pets to be your faithful companion on your adventures
• Hello Kitty Online game client on DVD
• Full-color Hello Kitty Online game manual (82 pages)
• Hello Kitty Online collector’s postcards to share with friends…or to keep!

Hello Kitty Online is a free-to-play MMOG developed by Sanrio Digital and featuring the popular Hello Kitty and several other popular Sanrio characters.

Check out the official press release for all the details.