#4. Flying What You Can't Afford To Lose
This is an important one. Never have all your net worth packed into a single ship. If you undock something, it is forfeit. It isn't a matter of if you are going to lose that ship, it's a matter of when. If there is a high risk of losing your ship, then it had better not be worth even a fifth of your value. You need to be able to insure yourself against calamity.
This is especially true in PvP. If you can only afford one pimped-out ship, then you can't afford it at all. You need to be able to fly three or four of a ship, at any given time, or you risk being wiped out. Don't put it on the table if you aren't willing to gamble with it.
#3. Thinking Your Time Is Free
Your time spent playing EVE Online is precious. Don't waste it performing activities that make less ISK, when there are other opportunities for ISK making available. I'm specifically talking about things like mining scordite in high-security space, which is to EVE Online what McDonalds is to dining out. Don't waste your time on lesser ISK-generating activities, especially if they involve a lot of your personal work. Try to budget most of your time for doing the things you enjoy in EVE, and then as little as you can on ISK generating at whatever makes the most ISK possible.
Everybody has an obsessive compulsive streak to some extent. In practice: I know flying to that station ten jumps away to get that 150,000 ISK module seems like a good idea, but in the amount of time it took to retrieve it, you could probably have earned twice that by running a mission or otherwise spending your time constructively. It's probably better to just trash the module.
#2. Assuming You Can't Do Something
Newbies in EVE Online have an unfortunate tendency to undervalue their own effectiveness. This is lamentable, because the main thing in EVE is that players train themselves to have the right skills, with in-game skillpoints rating a distant second.
Attach yourself to the right corporation, learn everything you can, and follow others' advice, and you can make just as important a contribution as a much more advanced player. This especially shows in very active corporations, where a motivated newbie is much more valuable than a disinterested veteran.
This maxim applies equally to industry, trade, and PvP. In industry, human labor is often more important than skillpoint totals. In trade, spotting an opportunity and having a good idea of what risks are worth taking trumps skillpoints, every time. In PvP a newbie in a tackling ship can be just as important as a pro with a ton of firepower (without the newbie, targets can escape). There are also situations where skillpoints are irrelevant: if your ship is in a tactically unfeasible situation, skillpoints aren't going to make a lick of difference.
#1. Not Reading Ten Ton Hammer
We have guides on pretty much everything. Lots and lots of newbie-oriented information. Give it a peruse, and if you don't see something covered that you are interested in, we're generally pretty amenable to do a guide on it. Some favorites:
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