Please, please, spam me with gold ads.

On the one hand, it's really cool... I've wanted to do this for some time. On the other, there's a lot of potential for abuse. From a press release:

Sony is just the latest in the long line up of companies that recognized the value of PLAYXPERT as an in-game community management tool that brings players together and offers a more complete gaming experience. With PLAYXPERT, gamers can send IM's to any friend across any chat network (AIM, MSN, Yahoo or XFire), browse the net, monitor hardware stats (temp, process list, RAM, etc..), use Wikia, Thottbot or Allakhazam to get an upper hand in a difficult game situations, control music players like WinAmp or iTunes to listen to music, manage all community aspects of their clan, all this through modular widgets accessed without leaving the game. The PLAYXPERT helps reduce time spent swapping between browsers, searches, and the game client, allowing the player to enjoy the gaming experience rather than wasting time juggling disparate systems. The PLAYXPERT eliminates the horror of alt-tab and helps gamers enjoy the game.