World of Warcraft isn’t just for geeks and nerds anymore, like gaming it’s become mainstream and is being covered more frequently by traditional media outlets. The BBC has an interesting article on its technology site which focuses on raiding and WoW. It focuses on Ladan Cockshut, a student at the University of Durham who is doing her Ph.D on raiders and the culture which surrounds them. This includes guilds like Paragon whose video of their Nefarian kill is featured in the article and whose spokesperson, Pekka Aaltonen, provides some interesting soundbites. Go check it out!