Posted Thu, Jun 28, 2012 by Martuk
"Now it's just us putting our games out there and saying 'bring it on.' If they like it, great! If they don't, they don't spend a dime. ... We think we can get a part of their life. That our games are good enough they'll spend their time with us and once they do they'll spend some money with us."
While free-to-play doesn’t offer any compensation for development up front like a box sale would, Smedley notes that the lower access barrier allows players to decide if they want to spend money on the company’s titles before investing their hard-earned cash. And by adding new content and features such as SOEmote, Smedley expects that they’ll be able to keep players happy and spending in current titles as well as the upcoming MMOFPS PlanetSide 2 and the secretive EverQuest Next project.