Posted Wed, Nov 16, 2011 by Martuk
Hartsman maintains that RIFT is “absolutely profitable” and that the game has been growing since launch. When asked about the possibility of RIFT going free-to-play, Hartsman responded, "Right now, absolutely no plans whatsoever.” Hartsman went on to explain that often free-to-play games rely on a small number of players to subsidize gameplay for everyone else and that free players tend to bounce out more quickly than subscribers, making one of the big challenges for creating a free-to-play model figuring out a way to make free players stick around and make money, something that Hartsman admits can work well if you develop with that mindset, but for now that model wouldn’t make sense for RIFT.
"One of the assumptions people make is you can just take a game and throw a switch and change the model. For starters, you'd have to decide that that would be a good thing, and I do not think it would be - that would be a fairly large net negative for Rift and Rift community.
RIFT is expected to launch its sixth major content update and largest to date later this week with 1.6. Be sure to check out our preview of the latest update with RIFT's Hal Hanlin to find out what's new.
You can sign up for a RIFT free trial via the official website.