Marketing The Old Republic Old-School Style!
The Old Republic has had a very successful launch and hordes of gamers are criss-crossing the galaxy questing within the Star Wars universe. Prior to the gameÂs launch, EA had a good promotional blitz, both with con appearances and, during the launch date, television commercials. However, the time for marketing The Old Republic shouldnÂt be over. EA and BioWare should build upon the player base and continue to market the game to lure even more players into the The Old RepublicÂs web. How should they market the game in the 21st century? With old-school marketing that helped launch the original Star Wars movie of course!
WouldnÂt it be great if The Old Republic had action figures of their own? Who wouldnÂt want to grab their favorite character class as an action figure? You could have playsets for each of the special locations on the various planets. Imagine recreating your talks with NemÂro the Hutt in his palace with a cool playset. There could be figures for all the major NPCs you deal with, all the varieties of aliens you come across, and all of the companions that players can get. (However, I wouldnÂt leave Khem Val alone with other figures as that he would probably eat them!)