Designed by NetDevil, LEGO Universe looks to be the first MMO created specifically by a toy company utilizing virtual representations of the toys that the toy company makes. Lego Universe will be a persistent world that constantly evolves by players actions. Players will be able to create, build, quest and socialize in a world based on the Lego brand.
Lego Universe will feature an overarching storyline about the origins of Lego Universe and its inhabitants. Players will group to complete quests and by doing so, unlock more story and additional zones.
Players can acquire the game on DVD or through a download from the Lego Universe website.
Gazillion Entertainment announced that the LEGO Group purchased their rights to LEGO Universe on February 24th, 2011. LEGO Universe's development will continue under the LEGO Group, who opted to keep on a portion of NetDevil's staff.