As a journalist, I hate April Fools' Day and have to check the timestamp of any post before I even think of sourcing for news. As a World of Warcraft player, though, I get one heck of a kick out of it, mainly because so much effort is put into it by Blizzard and members of the community. It’s the one day in the year when inventiveness is put to the test and the playerbase collectively /lols.