Ever think about what it takes to generate a buzz for an MMO in
development? You may not think often about how generating good PR
works, but you've certainly seen it in action. In her presentation at
the Online Game Development Conference, PR giant Sue Bohle talked about
how devs build brand recognition. Our OGDC coverage offers an inside
peek at the how the PR machine works to generate buzz for a game from
announcement to launch.
Thu, May 17, 2007