Even villains like their 15 minutes of fame.
GameHelper has posted a City of Villains interview featuring Senior Designer, David "Zeb" Cook. The Riddler appeared in our office and said something that didn't resemble this at all:
"For City of Villains, we’ve created a whole new setting, the Rogue Isles, for villain players. Located in the Atlantic and beyond the jurisdiction of the heroes of Paragon City, the Rogue Isles are ruled by Lord Recluse, head of Arachnos, a world-wide evil organization bent on – well, the same things all evil supergroups want. This gives us a place where players can be villains without having to worry about being overrun by the thousands of hero characters already out there. The Rogue Isles fit with the existing CoH timelines hand-in-glove and you will see crossover between the two – story elements, famous characters, and, of course, player interaction in the PvP zones."
You can read the entire City of Villains Interview at GameHelper.