The answer: Every time you get too far into the negative in a zero-sum system.
This week's World of Warcraft editorial is about a topic that many players either struggle with at some emotional level or take far too casually-- guild switching. While not getting too teary over the changing of guilds, it is something that one should take very seriously and not enter into lightly.
Behavioral / Political Differences – This is a big one for me, I have
joined a few guilds with characters only to find out that guild chat is