Guild Wars @ TenTonHammer weighs in on fluff content.
The success of a game is based on it's playability. Sticking power, however, is partly from the little things--the hair-styles, the dyes, the clothes and the non-combat oriented combat. In short, the fluff! And Samyel over on Guild Wars - TenTonHammer thinks her game of choice could use a little more of the fluffy stuff.
t's not just the vanity issues, honestly. How about some game content that isn't so dang violent? We've got PvE and PvP... emphasis on the "V." What is there to do when we aren't bashing heads in? Go take a look around. Mostly, the non-combat game content of Guild Wars consists of trying to bully fellow players into sync dancing with you, hitting on girls who probably aren't real girls, and crying about getting WAY nerfed.
Read about the GW fluff (or lack thereof) at Guild Wars - TenTonHammer.